Assuming you have already followed my previous two blogs, one thing is that you have to think about exactly what you have to say. Make sure that you have a unique perspective on your topic so that you’re not simply rehashing the same information that has been written over and over again. Readers want to get new and insightful information rather than reading the same repetitive opinions on various sites.
Follow the following tips and tricks :
1. Identify Your Target Audience
After you’ve decide what you’d like to share with the world—it’s important to define exactly who you’ll be sharing yourself with. Who’s your target audience?
Many people (myself included) have thought: “The whole world is my target audience. I want everyone to read what I write!” That’s nice and ambitious and, of course, very humble of you, but the reality is that not everybody will read (or want to read) your blog. You’re far more likely to see success when you target your content to a specific audience.
Don’t try to write content that’s compelling and interesting and relevant to every single person in the world, because that’s impossible. But you can write content that’s perfectly tailored to your ideal audience.
Write it Outside of WordPress
Before you start to write your blog posts, it’s best to do it in another document rather than doing it directly into your WordPress dashboard.
However, you need to write the document in MS Word or Notepad first and then transfer it over to your WordPress document. Remember that anything can happen when you’re working online, so it’s best to always backup your work.
Plan Your Topic
Assuming that you’ve already picked your niche, you should plan out what you want your post to say before you even start writing. You might even want to jot down some notes or bullet points that you want to use in your post. Then, you need to come up with an effective and creative title.
Remember that you’re also writing for the search engines, so you may want to include some keywords in your post title.
Another important point that you should remember while writing a blog post is that people like to scan instead of read. You want to make sure that you leave plenty of white space and use bullet points or short paragraphs if possible when writing a blog post.
That way, people are not overwhelmed with a huge chunk of content that they may click away from instead of reading. Once they start scanning your content, hopefully they will see something interesting enough that makes them want to go back and read all of it.
Use Targeted Keywords
As you are writing your blog posts, you must make sure to include the keyword or keyword phrase you are targeting in your first and last paragraphs at least. That being said, you don’t want to overload your content with keywords because the search engines can look at that as being keyword spamming or stuffing.
Paste into WordPress
Once you have written your content, you are ready to paste it into the WordPress editor. If you need to put any links in your content, that is also very easy to do.
Simply highlight the text that you want as your anchor text and click on the little chain-link just above the box where you paste your copy. Here, you will input the link in the pop-up box.
Tag Your Post
You’ll also notice there’s a place in WordPress to add what are called tags. These are basically keywords that will also help the search engines classify your blog post so that readers can find it. Make sure to add at least three or four tags but no more than about eight.
- break up your posts into more paragraphs.
- use subheads on longer posts and bullets for lists.
- use images to break the text up and re-capture your readers’ attention.
- you can capitalize or bold keywords so people can find relevant information when they skim through the text.
Are you ready to get started? During the next few weeks, I will bring you all kinds of tips, tricks and tutorials to help you on your blogging adventure. Keep blogging.